Seeding the Blogs for PR Success.

SL Fashion Bloggers cater to the crème de’ la crème of qualified shoppers, they share their audience freely and their heart, soul, and reputation survive on making themselves and each item they wear desirable. As a result, they are the go to source for the fashion conscious in Second Life as they assume the role of a “personal avatar stylist.”

Really? Could it get any better than having an accomplished stylist present your product in an overly appealing manner (in a wonderful image they created for free) then provide a direct link to purchase it at the heightened moment of impulse bliss? In a word, no – it cannot get any better.

SL Fashion Blogs come in two varieties; those written by independent fashionistas and those published by creators. Both are accessible through numerous RSS feeds or through direct links. While they differ slightly on content strategies they share a common result, product sales.

While it is an admiral goal to eventually publish your own Blog it isn’t necessary if you can win the hearts of a few fashion writers – by showering them with gifts of your highest-quality products. Of course, sending them products will not guarantee you will be published but not sending them will guarantee you won’t.

Before you embark on dumping your entire product on random writers you select of off various blogs, keep in mind the following:

1) Their IMs are often capped from reader, creator and group mail.

2) Their inworld time is spent shopping and chasing down the next great look

3) When they are not writing or fitting cloths, they are often styling images to accompany their articles.

Good, long-term business relationships begin with a meeting. Take time to browse the Fashion Feeds below and begin following blogs you feel would compliment your style and products. Invite the writer for a tour of your shop and let them know that your inventory is available for their fashion needs. Allow them to choose a few free items they like and then patiently wait for them to appear online – when they do, the cash register will surely ring and your Public Relations efforts will be rewarded.

Feeds worth the read:

http://fashionfeedofsl.com/
http://shopaholicfeed.com/
http://slchiccritique.com/
http://iheartsl.com/