Comments for Second Marketing

Comment on BRAND UTILITY — Less suck, more sales. by Sassy Dirval

Sassy Dirval — Thu, 13 Dec 2012 07:09:15 +0000

Xue,

Why thank you very much. I do try. Just wish I had more time to spend in SL and on my blog than I’ve had recently.

~Sassy

Comment on BRAND UTILITY — Less suck, more sales. by webmistrex Xue

webmistrex Xue — Fri, 24 Aug 2012 22:20:19 +0000

hello Sassy, i only want tell you, that in the last year i was in toons of marketing courses, and the best information, the most usefull informations about the real second life brand marketing that i found, is your blog. Thanks for share all this with your readers

Comment on Foot Traffic and You – cashing in on conversions. by Sassy Dirval

Sassy Dirval — Tue, 19 Jun 2012 19:13:04 +0000

Becky — there are a number of good counters on the marketplace. Since most contain a “listener” script be sure to look for one that is low lag.

What’s most important with counters is to compare the visits to your transactions to understand how many visitors you are converting to buyers.

While you can compare your transaction export lists in a spreadsheet, don’t overlook a simple grassroots approach; simply look at your visitor list for a day and the days transactions to determine visitors who did not make a purchase. IM them and ask about their shopping experience. Did they have difficulty finding items? Color options? Was your price point to high? Etc…

Knowledge is power when it comes to adjusting to a customers needs.

Hope this helps.

Sassy

Comment on From Grid Boutique to Chain Store Mogul – expanding your retail operations in Secondlife. by Sassy Dirval

Sassy Dirval — Tue, 19 Jun 2012 19:05:47 +0000

Sorry for the delayed response I’ve been under that rock called life. Events can be helpful but they are short-lived from a time perspective and the audience is usually limited. A fashion show of sorts that offered an exclusive freebie at a club for an extended time (a week or two) would offer better long term draw and exposure — for both the club and the designer. As for the freebie offer, if it is clothing make sure you offer an exclusive color on a quality product and promote the “limited release.”

Make sure the club posts the Event as often as they can (according to SL’s rules) and focus on the offer: “Stop by today to pick up your limited release fashion top/accessory from Club X’s featured designer. This fabulous feature is only available to club patrons and will not be sold in any stores or on the marketplace. Only 7 days left! Visit us now and don’t miss out on this exclusive $300L value.”

Edit the above promo to suit your needs but remember, tell the customer what you want them to do, tell them why they need to do it and put a linden value on the offer.

As for other ideas you can browse through my other blogs for an ever growing list of ideas. Hope this helps!

Comment on Foot Traffic and You – cashing in on conversions. by Becky

Becky — Mon, 09 Apr 2012 09:13:36 +0000

Want to start counting my visitors – any good tips on reliable visitor counters?